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The BobbekinWorld – by Klaus Oestreicher

Professor Dr Klaus Oestreicher FHEA I FCIM I FInstSMM I FCIPM I FPMA I MCIPR Chartered MarketerCIM I Accredited PractitionerCIPR The BobbeKin World In 2001 Marc Prensky published his influential article about the difference between Digital Natives and Digital Immigrants. Prensky’s paper divides our world into two ‘classes’, those, who grew up in the era of analogue technologies and those, who were growing up
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